Fundamentals of Mobile Marketing: Theories and practices - Shintaro Okazaki - Books - Peter Lang Publishing Inc - 9781433115615 - June 27, 2012
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Fundamentals of Mobile Marketing: Theories and practices New edition

Shintaro Okazaki

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Fundamentals of Mobile Marketing: Theories and practices New edition

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

185 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 27, 2012
ISBN13 9781433115615
Publishers Peter Lang Publishing Inc
Pages 185
Dimensions 227 × 153 × 13 mm   ·   298 g
Language English  
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