Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research - - Books - Peter Lang Publishing Inc - 9781433119507 - May 31, 2013
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Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research New edition

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Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research New edition

This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Chapters highlight a significant change in the focus of strategic communications and the struggle of practitioners.

280 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 31, 2013
ISBN13 9781433119507
Publishers Peter Lang Publishing Inc
Pages 280
Dimensions 232 × 158 × 22 mm   ·   524 g
Language English  
Editor Tindall, Natalie T.J.
Editor Waters, Richard D.