Advertising and Race: Global Phenomenon, Historical Challenges, and Visual Strategies - Linda C. L. Fu - Books - Peter Lang Publishing Inc - 9781433122170 - September 29, 2014
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Advertising and Race: Global Phenomenon, Historical Challenges, and Visual Strategies New edition

Linda C. L. Fu

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Advertising and Race: Global Phenomenon, Historical Challenges, and Visual Strategies New edition

Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization

289 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 29, 2014
ISBN13 9781433122170
Publishers Peter Lang Publishing Inc
Pages 290
Dimensions 255 × 178 × 14 mm   ·   589 g
Language English  

See all of Linda C. L. Fu ( e.g. Hardcover Book and Paperback Book )