Innovations and Implications of Persuasive Narrative - - Books - Peter Lang Publishing Inc - 9781433180873 - December 14, 2020
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Innovations and Implications of Persuasive Narrative New edition

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Innovations and Implications of Persuasive Narrative New edition

This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).

270 pages, 11 Illustrations, unspecified

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 14, 2020
ISBN13 9781433180873
Publishers Peter Lang Publishing Inc
Pages 270
Dimensions 484 g
Language English  
Editor Nisbett, Gwendelyn S.
Editor Schartel Dunn, Stephanie G.