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Design and the Creation of Value
John Heskett
Design and the Creation of Value
John Heskett
This accessible text introduces design students to key economic theories and thinkers, and shows how these models can be used to understand the role of design in creating economic value in organisations and in new product development.
248 pages, 10 mono line drawings
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | February 9, 2017 |
ISBN13 | 9781474274296 |
Publishers | Bloomsbury Publishing PLC |
Pages | 248 |
Dimensions | 234 × 158 × 14 mm · 380 g |
Editor | Boztepe, Suzan (Malmo University, Sweden) |
Editor | Dilnot, Clive (Parsons The New School for Design, New York, USA) |
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