Creating the Viewer: Market Research and the Evolving Media Ecosystem - Justin Wyatt - Books - University of Texas Press - 9781477329061 - April 23, 2024
In case cover and title do not match, the title is correct

Creating the Viewer: Market Research and the Evolving Media Ecosystem

Justin Wyatt

Price
R 631
excl. VAT

Ordered from remote warehouse

Expected delivery Jul 15 - 24

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Creating the Viewer: Market Research and the Evolving Media Ecosystem

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

288 pages, 17 b&w photos

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 23, 2024
ISBN13 9781477329061
Publishers University of Texas Press
Pages 328
Dimensions 229 × 152 × 26 mm   ·   486 g
Language English  
Show all

More by Justin Wyatt

See all of Justin Wyatt ( e.g. Paperback Book and Hardcover Book )