The Customer Trap: How to Avoid the Biggest Mistake in Business - Andrew R. Thomas - Books - Springer-Verlag Berlin and Heidelberg Gm - 9781484203866 - March 28, 2015
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Andrew R. Thomas
The Customer Trap: How to Avoid the Biggest Mistake in Business 2nd edition

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The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.

164 pages, 6 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 28, 2015
ISBN13 9781484203866
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 164
Dimensions 229 × 154 × 18 mm   ·   294 g
Language English  
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