"How To Achieve Color Accuracy IN Your Photographs

Custom White Balancing (CWB) is a color correcting feature on your camera that perhaps you have never used. Yet, you frequently can't produce the same colors in your photographs as you saw them initially, even using all the other white balance controls I will explain in this book why these color miss-matches frequently occur, and how CWB can easily restore color fidelity to your photographs. I propose you use CWB for all the important photographs you take, especially those you can't easily repeat, and aren't sure what the lighting conditions are (most are mixed lighting). Moreover, by using CWB in the field, rather than extensive computer editing later, you are well compensated by the extra time you can eliminate sitting in front of a computer screen, where you have probably have forgotten what the true colors of your subjects really were.