Diverse Methods in Customer Relationship Marketing and Management - - Books - IGI Global - 9781522556190 - May 25, 2018
In case cover and title do not match, the title is correct

Diverse Methods in Customer Relationship Marketing and Management

Price
₪ 826
excl. VAT

Ordered from remote warehouse

Expected delivery Sep 15 - 26

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Diverse Methods in Customer Relationship Marketing and Management

Examines how marketing has shifted to a relationship-oriented model. Featuring coverage on a wide range of topics, such as relational marketing technology acceptance model, and consumer buying behaviour, this book is a resource for marketing professionals, managers, retailers, advertising executives, academics, and researchers.

323 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 25, 2018
ISBN13 9781522556190
Publishers IGI Global
Pages 323
Dimensions 1.11 kg
Language English  
Editor Lee, In