Exploring the Dynamics of Consumerism in Developing Nations - - Books - IGI Global - 9781522579069 - January 11, 2019
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Exploring the Dynamics of Consumerism in Developing Nations

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Exploring the Dynamics of Consumerism in Developing Nations

Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. Highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.

330 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 11, 2019
Original release date 2018
ISBN13 9781522579069
Publishers IGI Global
Pages 330
Dimensions 1.34 kg
Language English  
Editor Gbadamosi, Ayantunji