Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations - - Books - IGI Global - 9781522586203 - January 14, 2019
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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The book covers a range of topics. including city marketing, social media interactions, and atmospheric influence.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 14, 2019
ISBN13 9781522586203
Publishers IGI Global
Dimensions 612 g
Language English  
Editor Dos Santos, Manuel Alonso