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Consumer Behaviour: Applications in Marketing 4 Revised edition
Robert East
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Consumer Behaviour: Applications in Marketing 4 Revised edition
Robert East
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
360 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 1, 2021 |
| ISBN13 | 9781529730838 |
| Publishers | Sage Publications Ltd |
| Pages | 376 |
| Dimensions | 233 × 187 × 26 mm · 1.01 kg |
| Language | English |
![Cover for Robert East · The Effect of Advertising and Display: Assessing the Evidence (Paperback Book) [Softcover reprint of hardcover 1st ed. 2003 edition] (2010)](https://imusic.b-cdn.net/images/item/original/735/9781441953735.jpg?robert-east-2010-the-effect-of-advertising-and-display-assessing-the-evidence-paperback-book&class=scaled&v=1435183888)
![Cover for Robert East · The Effect of Advertising and Display: Assessing the Evidence (Hardcover Book) [2003 edition] (2003)](https://imusic.b-cdn.net/images/item/original/148/9781402075148.jpg?robert-east-2003-the-effect-of-advertising-and-display-assessing-the-evidence-hardcover-book&class=scaled&v=1408515329)