Marketing Planning & Strategy: A Practical Introduction - John Dawes - Books - Sage Publications Ltd - 9781529760132 - September 28, 2021
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Marketing Planning & Strategy: A Practical Introduction

John Dawes

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Marketing Planning & Strategy: A Practical Introduction

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

296 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 28, 2021
ISBN13 9781529760132
Publishers Sage Publications Ltd
Pages 296
Dimensions 232 × 186 × 22 mm   ·   538 g
Language English  
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