Beyond the Back Row - Jim Mccarthy - Books - Houndstooth Press - 9781544531076 - July 19, 2022
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Beyond the Back Row

Jim Mccarthy

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$ 25.49

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Expected delivery Jul 12 - 26
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Beyond the Back Row

Are you and your organization ready for the future of live entertainment?




The pandemic hit live entertainment harder than any other industry-but also revealed tantalizing new possibilities. Online, streaming, and hybrid events opened the door to bigger audiences, better finances, and more innovative content for live producers.




And now is the perfect time to start.




Beyond the Back Row breaks down the why, how, and what of online, streaming, and hybrid live events. It helps you understand the opportunities, avoid the pitfalls, and learn what you need to master. Wherever you are in your live entertainment career, even if you're just getting started, start here. There's even advice for powerful incumbent organizations on how to prevent yourself from being "Napstered."




In a few years, digital capabilities for live producers will be a given. Until then, Beyond the Back Row will give you a major head start.
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Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 19, 2022
ISBN13 9781544531076
Publishers Houndstooth Press
Pages 156
Dimensions 140 × 216 × 13 mm   ·   335 g
Language English  

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