Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement - The Morgan Kaufmann Series in Data Management Systems - Friedlein, Ashley (e-consultancy, London, U.K.) - Books - Elsevier Science & Technology - 9781558608306 - 2003
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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement - The Morgan Kaufmann Series in Data Management Systems

Friedlein, Ashley (e-consultancy, London, U.K.)

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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement - The Morgan Kaufmann Series in Data Management Systems

Addresses the realities of successful sites. This book aims to provide the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects. It describes content management & customer relationship management and how to go about implementing them.

444 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2003
ISBN13 9781558608306
Publishers Elsevier Science & Technology
Pages 442
Dimensions 187 × 235 × 22 mm   ·   752 g
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