Dynamic Customer Strategy - Jeff Tanner Jr. - Books - Business Expert Press - 9781606496961 - December 31, 2013
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Dynamic Customer Strategy

Jeff Tanner Jr.

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Dynamic Customer Strategy

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. This book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.

200 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 31, 2013
ISBN13 9781606496961
Publishers Business Expert Press
Pages 200
Dimensions 154 × 230 × 10 mm   ·   231 g
Language English  
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