Research in Business and Marketing (with SPSS and Excel Tutorials) - Murray R. Millson - Books - Cognella, Inc - 9781609271213 - April 21, 2011
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Research in Business and Marketing (with SPSS and Excel Tutorials)

Murray R. Millson

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Research in Business and Marketing (with SPSS and Excel Tutorials)

Provides readers with an overview of the entire research process in an abbreviated and concise format. This text provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyse, gather, and interpret data to arrive at answers to research questions.

168 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 21, 2011
ISBN13 9781609271213
Publishers Cognella, Inc
Pages 168
Dimensions 152 × 229 × 11 mm   ·   684 g
Language English  

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