Branding and Sustainable Competitive Advantage: Building Virtual Presence - Avinash Kapoor - Books - Business Science Reference - 9781613501719 - September 30, 2011
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Branding and Sustainable Competitive Advantage: Building Virtual Presence

Avinash Kapoor

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Branding and Sustainable Competitive Advantage: Building Virtual Presence

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

296 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2011
Original release date 2012
ISBN13 9781613501719
Publishers Business Science Reference
Pages 294
Dimensions 216 × 280 × 17 mm   ·   975 g
Language English  
Editor Kapoor, Avinash
Editor Kulshrestha, Chinmaya
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