The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value - Peter Fader - Books - Wharton Digital Press - 9781613630907 - October 30, 2018
In case cover and title do not match, the title is correct

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Peter Fader

Price
NZ$ 39.50
excl. VAT

Ordered from remote warehouse

Expected delivery Nov 19 - Dec 2
Christmas presents can be returned until 31 January

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

136 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2018
ISBN13 9781613630907
Publishers Wharton Digital Press
Pages 277
Dimensions 215 × 139 × 15 mm   ·   184 g
Language English  
Show all

More by Peter Fader

See all of Peter Fader ( e.g. CD , Paperback Book and Hardcover Book )