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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing Amir Heiman
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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing
Amir Heiman
Reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyses an individual's decision whether, and to what extent, to use a new technology given economic conditions.
68 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 21, 2022 |
| ISBN13 | 9781638280200 |
| Publishers | now publishers Inc |
| Pages | 68 |
| Dimensions | 150 × 220 × 10 mm · 108 g |
| Language | English |
See all of Amir Heiman ( e.g. Paperback Book )