Building a Brand Image Through Electronic Customer Relationship Management - Naim   Kautish - Books - IGI Global - 9781668453872 - June 30, 2022
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Building a Brand Image Through Electronic Customer Relationship Management

Naim Kautish

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Building a Brand Image Through Electronic Customer Relationship Management

Develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image.


315 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2022
ISBN13 9781668453872
Publishers IGI Global
Pages 315
Dimensions 675 g
Language English  
Editor Kautish, Sandeep Kumar
Editor Naim, Arshi