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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences - Advances in Hospitality and Tourism 1st edition
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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences - Advances in Hospitality and Tourism 1st edition
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and touris
360 pages, 32 Tables, black and white; 10 Illustrations, color; 5 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 31, 2021 |
| ISBN13 | 9781774636244 |
| Publishers | Apple Academic Press Inc. |
| Pages | 360 |
| Dimensions | 235 × 155 × 20 mm · 642 g |
| Language | English |
| Editor | Jauhari, Vinnie |