Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities - Charles Mcintyre - Books - Emerald Publishing Limited - 9781786354563 - December 5, 2016
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Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

Charles Mcintyre

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Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.


272 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 5, 2016
ISBN13 9781786354563
Publishers Emerald Publishing Limited
Pages 272
Dimensions 298 × 162 × 21 mm   ·   530 g
Language English  
Editor Dennis, Charles (Middlesex University London, UK)
Editor McIntyre, Charles (Bournemouth University, UK)
Editor Melewar, T. C. (Middlesex University Business School, UK)

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