Expand, Grow, Thrive - Canalichio - Books - Emerald Publishing Limited - 9781787437821 - February 12, 2018
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Canalichio
Expand, Grow, Thrive

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In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.

352 pages

Media Books     Book
Released February 12, 2018
ISBN13 9781787437821
Publishers Emerald Publishing Limited
Pages 352
Dimensions 235 × 163 × 24 mm   ·   657 g
Language English  

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