Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization - Barbara Schmenk - Books - Multilingual Matters - 9781788921855 - November 1, 2018
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Barbara Schmenk
Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

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This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2018
ISBN13 9781788921855
Publishers Multilingual Matters
Pages 192
Dimensions 155 × 230 × 11 mm   ·   304 g
Language English  
Editor Breidbach, Stephan
Editor Kuster, Lutz
Editor Schmenk, Barbara

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