Handbook of Research on the Impact of Fandom in Society and Consumerism - - Books - Business Science Reference - 9781799810483 - October 25, 2019
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Handbook of Research on the Impact of Fandom in Society and Consumerism

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Handbook of Research on the Impact of Fandom in Society and Consumerism

Examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens, and shapes an understanding of the impact of fandom on brand building. The book features coverage on a wide range of topics, including religiosity, cosplay, and event marketing.

400 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 25, 2019
ISBN13 9781799810483
Publishers Business Science Reference
Pages 400
Dimensions 1.77 kg
Language English  
Editor Wang, Cheng Lu