Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences - - Books - Business Science Reference - 9781799814122 - October 11, 2019
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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Provides insight into the application of present-day customer relationship management within the retail industry. Highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships.

400 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 11, 2019
ISBN13 9781799814122
Publishers Business Science Reference
Pages 400
Dimensions 1.67 kg
Language English  
Editor Druica, Elena
Editor Musso, Fabio