Developing Successful Global Strategies for Marketing Luxury Brands - Fabrizio Mosca - Books - IGI Global - 9781799868576 - March 15, 2021
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Developing Successful Global Strategies for Marketing Luxury Brands

Fabrizio Mosca

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Developing Successful Global Strategies for Marketing Luxury Brands

Focuses on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers' behaviour, integration between physical and online channels, and the development of social media marketing strategies.

351 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 15, 2021
ISBN13 9781799868576
Publishers IGI Global
Pages 351
Dimensions 216 × 279 × 20 mm   ·   879 g
Language English  
Editor Casalegno, Cecilia
Editor Gallo, Rosalia
Editor Mosca, Fabrizio
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