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Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Rodrigues Proenca
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Rodrigues Proenca
Presents relevant theoretical and empirical research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms.
300 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | March 11, 2022 |
ISBN13 | 9781799891796 |
Publishers | IGI Global |
Pages | 325 |
Dimensions | 1.15 kg |
Language | English |
Editor | Proenca, Joao F. |
Editor | Rodrigues, Maria Antonia |
See all of Rodrigues Proenca ( e.g. Hardcover Book )