Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 - e-Book Collection - Copyright 2022 - Bahri-ammari - Books - IGI Global - 9781799895534 - June 24, 2022
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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 - e-Book Collection - Copyright 2022

Bahri-ammari

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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 - e-Book Collection - Copyright 2022

Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.

300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 24, 2022
ISBN13 9781799895534
Publishers IGI Global
Pages 320
Dimensions 811 g
Editor Bahri-Ammari, Nedra

See all of Bahri-ammari ( e.g. Hardcover Book )