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Data Driven Decisions: Leveraging Insights For Winning Marketing Strategies - Advances in Digital Technology and Data-Driven Business Practices
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Expected delivery Dec 9 - Dec 12, 2025
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Data Driven Decisions: Leveraging Insights For Winning Marketing Strategies - Advances in Digital Technology and Data-Driven Business Practices
Chapters explore how data can transform marketing by enabling more precise targeting, better optimization of campaigns, and deeper understanding of what drives customer engagement.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | December 1, 2025 |
| ISBN13 | 9781836621898 |
| Publishers | Emerald Publishing Limited |
| Pages | 328 |
| Dimensions | 152 × 229 × 21 mm · 552 g (Weight (estimated)) |
| Editor | Gupta, S.L. (Birla Institute of Technology – Mesra, India) |
| Editor | Haldar, Piali (Brainware University, India) |
| Editor | Mehta, Niket (Birla Institute of Technology – Mesra, India) |
| Editor | Rathore, Jitendra Singh (Banasthali Vidyapith, India) |
| Editor | Singh, Nripendra (Pennsylvania Western University, USA) |