Advances in Business and Management Forecasting - Advances in Business and Management Forecasting - Kenneth D. Lawrence - Books - Emerald Publishing Limited - 9781848555488 - May 8, 2009
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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting

Kenneth D. Lawrence

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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.


270 pages, black & white illustrations, black & white tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 8, 2009
ISBN13 9781848555488
Publishers Emerald Publishing Limited
Pages 270
Dimensions 152 × 229 × 25 mm   ·   589 g
Language English  

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