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A Primer on Consumer Behavior: A Guide for Managers
David W. Stewart
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A Primer on Consumer Behavior: A Guide for Managers
David W. Stewart
Provides a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.
140 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 30, 2018 |
| ISBN13 | 9781947441200 |
| Publishers | Business Expert Press |
| Pages | 140 |
| Dimensions | 152 × 228 × 7 mm · 200 g |
| Language | English |
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