Digital You: Real Personal Branding in the Virtual Age - William Arruda - Books - American Society for Training & Developm - 9781949036756 - October 1, 2019
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Digital You: Real Personal Branding in the Virtual Age

William Arruda

Digital You: Real Personal Branding in the Virtual Age

A successful personal brand is based on authenticity. In the book, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.


150 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2019
ISBN13 9781949036756
Publishers American Society for Training & Developm
Pages 232
Dimensions 228 × 154 × 20 mm   ·   430 g
Language English  

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