Customer Relationship Management: How To Develop and Execute a CRM Strategy - Michael Pearce - Books - Business Expert Press - 9781953349644 - March 8, 2021
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Customer Relationship Management: How To Develop and Execute a CRM Strategy

Michael Pearce

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Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the ‘C,’ ‘R’ and ‘M’ in CRM. It is a practical guide but set within a strategic framework.

150 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 8, 2021
ISBN13 9781953349644
Publishers Business Expert Press
Pages 150
Dimensions 227 × 152 × 18 mm   ·   290 g
Language English  
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