Customer Service Development of a Sport Store

The purpose of the thesis was to find development suggestions for the customer service of the commissioner. Quantitative research was used to collect primary data by conduct- ing a questionnaire survey. The secondary research was done in order to find out the strengths and weaknesses of Stadium and to determine the demographics of the custom- ers of Lielahti area. The survey was executed in a multiple-choice format and the ques- tionnaire had one open question. The most important parts were the three questions where respondents were asked to rate different characteristics of the store services on a scale of one to five. This method was chosen to provide the commissioner with a wide range of standardized data and to distinguish stores more clearly.