Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation 2020 edition

Daniele Scarpi

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This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research.

192 pages, 3 Illustrations, black and white; XXI, 192 p. 3 illus.

Media	Books Hardcover Book (Book with hard spine and cover)
Released	May 29, 2020
ISBN13	9783030438753
Publishers	Springer Nature Switzerland AG
Pages	192
Dimensions	150 × 220 × 20 mm · 435 g
Language	German