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Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy - Palgrave Advances in Luxury 1st ed. 2020 edition
Thomai Serdari
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Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy - Palgrave Advances in Luxury 1st ed. 2020 edition
Thomai Serdari
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.
191 pages, 17 Illustrations, color; 1 Illustrations, black and white; XXII, 191 p. 18 illus., 17 ill
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 2, 2020 |
| ISBN13 | 9783030453008 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 191 |
| Dimensions | 219 × 156 × 21 mm · 414 g |
| Language | German |
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