An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries - Management for Professionals - Florian Kaefer - Books - Springer Nature Switzerland AG - 9783030671433 - March 30, 2021
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An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries - Management for Professionals 2021 edition

Florian Kaefer

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An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries - Management for Professionals 2021 edition

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

289 pages, 48 Illustrations, black and white; XIII, 289 p. 48 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 30, 2021
ISBN13 9783030671433
Publishers Springer Nature Switzerland AG
Pages 289
Dimensions 241 × 161 × 25 mm   ·   596 g
Language German  
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