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Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities Second Edition 2025 edition

Wilson Ozuem

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Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities Second Edition 2025 edition

Wilson Ozuem

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies.

Media	Books Hardcover Book (Book with hard spine and cover)
Released	May 30, 2025
ISBN13	9783031846120
Publishers	Springer International Publishing AG
Pages	311
Dimensions	546 g
Language	German

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