The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes - Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth - Manlio Del Giudice - Books - Springer International Publishing AG - 9783319418834 - November 14, 2016
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The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes - Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth 1st ed. 2017 edition

Manlio Del Giudice

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The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes - Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth 1st ed. 2017 edition

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty.


157 pages, 5 black & white illustrations, 3 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 14, 2016
ISBN13 9783319418834
Publishers Springer International Publishing AG
Pages 138
Dimensions 148 × 210 × 14 mm   ·   308 g
Language French  

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