The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes - Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth - Manlio Del Giudice - Books - Springer International Publishing AG - 9783319824550 - August 7, 2018
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The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes - Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth Softcover reprint of the original 1st ed. 2017 edition

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This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty.


138 pages, 3 Illustrations, color; 5 Illustrations, black and white; XIII, 138 p. 8 illus., 3 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 7, 2018
ISBN13 9783319824550
Publishers Springer International Publishing AG
Pages 138
Dimensions 150 × 220 × 10 mm   ·   190 g
Language German  

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