Agricultural Development Communication Practices in Central Ethiopia: Approaches and Acceptability: the Case of Ada'a District - Matebu Tadesse - Books - VDM Verlag Dr. Müller - 9783639250039 - May 16, 2010
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Agricultural Development Communication Practices in Central Ethiopia: Approaches and Acceptability: the Case of Ada'a District

Matebu Tadesse

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Agricultural Development Communication Practices in Central Ethiopia: Approaches and Acceptability: the Case of Ada'a District

One of the major attributions to failures of agricultural R4D to enable boost agricultural productivity in developing countries like Ethiopia is failure to communicate research outputs, millions of dollars spent into, to end users. Failure rooted in lack or improper or faulty implementation of development communication strategies and approaches that are needed embedded with research and extension from initiation through evaluation and reflection. Many sources note this failure has restrained farmers'involvement in technology generation and adoption that research outputs are destined to languish on shelves, instead of being used to effect development. Yet, literature on development communication practices in Ethiopia is scant. This book presents insights into agricultural development communication strategies,approaches, methods and acceptability of the approaches by farmers in Ada'a District, Central Ethiopia and commends courses of action. Especially useful to development communication planners, decision-makers, researchers and agricultural extentionists, it is a vital read for development communications educators and students, too.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 16, 2010
ISBN13 9783639250039
Publishers VDM Verlag Dr. Müller
Pages 112
Dimensions 225 × 7 × 150 mm   ·   176 g
Language English