Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets - Media Business and Innovation - Mike Friedrichsen - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642288968 - June 7, 2013
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Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets - Media Business and Innovation 2014 edition

Mike Friedrichsen

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Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets - Media Business and Innovation 2014 edition

At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media.

846 pages, 127 black & white illustrations, 47 colour illustrations, 100 black & white tables, biogr

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 7, 2013
ISBN13 9783642288968
Publishers Springer-Verlag Berlin and Heidelberg Gm
Genre Interdisciplinary Studies > Communication Studies
Pages 880
Dimensions 181 × 239 × 53 mm   ·   1.41 kg
Language French  
Editor Friedrichsen, Mike
Editor Muhl-Benninghaus, Wolfgang
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