Determinants of Key Account Management Effectiveness - Ali Asgari - Books - LAP LAMBERT Academic Publishing - 9783659498374 - February 27, 2014
In case cover and title do not match, the title is correct

Ali Asgari
Determinants of Key Account Management Effectiveness

Price
Íkr 7,429
excl. VAT

Ordered from remote warehouse

Expected delivery Dec 22 - Jan 1, 2026
Christmas presents can be returned until 31 January

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Key Account Management (KAM) has been described as a relationship oriented marketing approach to deal with major customers in business-to-business (B2) markets. Increasing emphasis on KAM is one of the most fundamental changes in marketing organizations, yet is under-researched and not fully understood. The objectives of this study is to explore the relationships between top management involvement, use of teams, esprit de corps, access to sales and marketing resources and KAM effectiveness.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 27, 2014
ISBN13 9783659498374
Publishers LAP LAMBERT Academic Publishing
Pages 140
Dimensions 150 × 8 × 226 mm   ·   227 g
Language German  
Show all

More by Ali Asgari

See all of Ali Asgari ( e.g. Paperback Book )