Multi-Channel Strategies for Retail Financial Services: A Management-framework for Designing and Implementing Multi-channel Strategies - Patrick Dahmen - Books - Deutscher Universitats-Verlag - 9783824481910 - October 28, 2004
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Multi-Channel Strategies for Retail Financial Services: A Management-framework for Designing and Implementing Multi-channel Strategies Softcover Reprint of the Original 1st 2004 edition

Patrick Dahmen

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Multi-Channel Strategies for Retail Financial Services: A Management-framework for Designing and Implementing Multi-channel Strategies Softcover Reprint of the Original 1st 2004 edition

Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.

236 pages, 8 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 28, 2004
ISBN13 9783824481910
Publishers Deutscher Universitats-Verlag
Pages 215
Dimensions 148 × 210 × 12 mm   ·   285 g
Language German  

See all of Patrick Dahmen ( e.g. Paperback Book )