Coordinating Internet Sales with Other Channels: A Performance Measurement Model - Andreas Pinterits - Books - Springer Fachmedien Wiesbaden - 9783834908452 - January 15, 2009
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Andreas Pinterits
Coordinating Internet Sales with Other Channels: A Performance Measurement Model 2009 edition

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Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.

191 pages, 28 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 15, 2009
ISBN13 9783834908452
Publishers Springer Fachmedien Wiesbaden
Pages 191
Dimensions 148 × 210 × 11 mm   ·   258 g
Language English   German  

See all of Andreas Pinterits ( e.g. Paperback Book )