The Missing Dimension in the Marketing Matrix: Marketing Audit, Branding, Positioning

Professor Faustino Taderera, the celebrity and towering figure, is the finest and most published International Business & Marketing brains in Zimbabwe and Africa today and one of the most published business academics, icons and gurus in the world nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler, the Caterpillar, the Rollercoaster and King Solomon." This book, The Missing Dimension in the Marketing Matrix is his 54th book. It is now accepted worldwide that good marketing management is only possible where there is good national governance, otherwise it will be wasted effort at firm or micro- level as corrupt, unpredictable and incompetent politicians destroy value. Faustino Taderera is now one of the world's most eminent and distinguished international business and marketing strategists. Faustino always says, "Golden fish have no hiding place. I am the Socrates, Aristotle, Plato, Solomon and Joseph of my time, the Gift of Zimbabwe, Africa and the World." He is a much sought after global academic and professional BRAND.