Customer Loyalty in Mobile Telecom Sector of Pakistan: a Case of Mobilink

In today's business world customers have much more choices and alternatives as they had in past, this exposes the fact that if a customer is not happy or satisfied with a service, product or brand he has plenty of preferences, substitutes and replacements to source it elsewhere. The book in your hand explores all the dimensions of customer loyalty in telecom sector of Pakistan and discusses all its major players. Mobilink Pakistan being first GSM service provider of mobile telecom business in Pakistan since 1994 and offering a wide range of products and services to its 30 million customers. Company is operating with two brand names Mobilink?Jazz? for pre-paid customers and Mobilink ?Indigo?for its post paid or monthly line rental customers. This book evaluate all the possible factors that affect customer loyalty of all major players in the telecom industry including, mobilink, Ufone, telenor, warid and Zong. Mobilink enjoyed itsmonopoly from 1994-2001, with the arrival of Ufone monopoly turns to competition and all the big giants are trying to win in today,s business antagonism. In this book all market players are discussed in detail with their portfolios.