Aadhaar India: Brand for a Billion: the Beginning of the Journey

The capability and freedom enhancing social policies generates stable civil societies. Indian Government have implemented new social programs and safety nets to tackle poverty, health and education challenges. The ambitions of these programs have been marred by challenges. The significant one has been the lack of clear identification and targeting of individual beneficiaries. The problems of identification bog down millions of people in India across communities and in different situations. This was therefore a new problem for which policy planners seemed to have no answer. This is the question of which the Unique Identification projects have developed as an answer. The government has realized that the problem of reaching the benefit of various programme to the poorest of Indians will not come about just by providing more money in the schemes. Instead it is an issue of identifying who are those poorest. This is where the UIDAI project comes in handy. It is a national endeavour to count all the Indians of the country and provide them an identity document or a card, essentially a number. It has just begun and is therefore a right time to do some quick analysis of the plan.